Your Social Media.. something to hide or something to showcase?

In today’s increasingly competitive world of recruitment it is becoming harder and harder to stand out from the crowd. Creativity is still something that many look beyond and don’t believe to be important in the world of business. However, in today’s competitive landscape the only way to separate yourself from others is to show how well you think outside the box and utilise your creativity, and what’s more creative than Social Media?

It’s 2018 and you no longer need to hide your social profiles from potential employers, in fact it’s time to embrace and showcase them. With 68% of employers now searching candidates on Facebook (Undercover Recruiter, 2017), you really can’t afford for your profiles to be the final check that lets you down.

However, there is a fine line between effective self-promotion and overselling on social. The last thing you want to do is make your profiles read like a CV, that’s not the aim, but there are 3 things you can do to sell yourself well on Social Media.

Job seeking and social mediaBe active

We’re not telling you to post an Instagram everyday, but we are telling you to stay current. Social Media and the digital world is the future, so why wouldn’t you want to be a part of it?  “You don’t have to dance like a fool to reap the benefits of Social Media; you just have to be present on the dance floor” (Hall, 2017).

Whether you set up your profiles as a way of keeping in touch with friends, or simply because everyone else was doing it, the one thing you can’t do is let them sit there unattended and neglected. No shop window is better than a boring one.

Be selective

Employers don’t need or want to see your beer pong trick shots from the previous weekend, however they do want to see your hobbies and interests. They want to know what you like and see if your values and passions align with theirs. You don’t have to hide those night out pictures from 2014, just keep them PG. One thing to always remember is the key to success is authenticity. When your genuine passions and interests radiate through your content, a longer lasting impression is almost guaranteed, so share your thoughts with your shared content!

Job seeking and social media

Be innovative

You may think that Social Media posts are made up of the same old content and the same old message, just with the addition of new text each time. However, there really is an infinite amount of content you can post on social.

It’s a fact that visuals stick in people’s minds more than words do, so it’s time to express yourself through imagery. It’s time to think visually! You’ve had an epiphany thought and you want to share it online, don’t just write it down, bring your idea to life with a picture that can paint 1000 words!

Even though these platforms can work in your favour we also know that showcasing your Social Media may not be for everyone, so if you really do want to keep your Social Media on lock down then visit https://fieldguide.gizmodo.com/how-to-make-your-social-media-accounts-as-private-as-po-1793949395 , after all maintaining Social Media accounts while staying as anonymous as possible isn’t as easy as you may think!

Want to know more? Get in touch with our team today!

Hall, J. (2017). You Don’t Need to Love Social Media to Maintain an Active Social Presence. Available: https://www.inc.com/john-hall/you-dont-need-to-love-social-media-to-maintain-an-.html. Last accessed 23rd Feb 2018.
Undercover Recruiter . (2017). How Long Do Recruiters Spend Reading Your CV?. Available: https://theundercoverrecruiter.com/infographic-recruiters-spend-5-7-seconds-reading-your-cv/. Last accessed 23rd Feb 2018.